Supply Chain Planning teams are operating in a world where disruptions are happening more frequently and they have become predictably unpredictable, and bigger in impact.
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Always on, connected, and informed, customers are demanding high-quality, individualized products delivered within increasingly shorter time frames. For businesses, meeting these market requirements call for better ways to synchronize the demand chain with the supply chain in real time.
Communication and information management quickly became critical elements of every Pharma manufacturer and distributor's COVID response. There was - and is - a need to create an ecosystem so everyone in the chain can communicate quickly and clearly on the location and condition of shipments.
The last two years of supply chain disruptions, including the pandemic, the Suez Canal clog, the current Gridlock, and other events, have inadvertently shifted focus away from supply chain digital transformation as companies have scrambled to remediate these challenges.