Customer loyalty in retail and other sectors matters now more than ever, and industries can’t afford to lose customers due to poor user experience, according to a recent international poll. 

The Digital Commerce Report, released March 12 by Publicis Sapient, a business consulting company based in Cambridge, Massachusetts, surveyed more than 7,600 consumers globally, of which 1,253 were based in the U.S., about their digital commerce experiences across vertical sectors, including financial services, retail and CPG, healthcare, travel and hospitality, automotive, and insurance. It found that 53% of global respondents will switch to another brand, and 19% won’t return as often if they are not satisfied with their digital customer experience.

Dissatisfaction with e-commerce is rife, according to Publicis Sapient, and there is much room for improvement. The research identified that more than half of consumers surveyed globally (56%) are dissatisfied with their retail digital commerce experiences.

In the U.S. retail industry, 74% of global consumers want more personalization and real-time recommendations, especially for women (77%) and Gen X (84%), while in CPG, 81% of global consumers want greater detail about products to inform their purchase decisions, especially women and Gen X (84%, respectively).