Customers’ expectations for delivery are always moving toward freer and faster, and for retailers, it can feel like the goalposts are constantly moving. Crowd-sourced delivery can help.

In this environment, for retailers to compete, they need to give customers a full menu of delivery options to fit their preferences at the point of purchase, each and every time.

Many omnichannel retailers are adopting the practice of buy online, deliver from store (BODFS) as a powerful strategy for staying competitive in the last mile.